Podcast #054: Pop Analytics with Kevin Hillstrom January 17, 2017

On the latest episode of The Digital Analytics Power Hour, Michael and I chatted with Kevin Hillstrom — the man behind the MineThatData blog and the MineThatData Radio podcast. Kevin ...... Continue »

R and Adobe Analytics: Did the Metric Move Significantly? Part 3 of 3 January 12, 2017

This is the third post in a three-post series. The earlier posts build up to this one, so you may want to go back and check them out before diving in ...... Continue »

R and Adobe Analytics: Did the Metric Move Significantly? Part 2 of 3 January 10, 2017

In my last post, I laid out that I had been working on a bit of R code to answer three different questions in a way that was repeatable and ...... Continue »

R and Adobe Analytics: Two Dimensions, Many Metrics – Part 1 of 3 January 5, 2017

This is the first of three posts that all use the same base set of configuration to answer three different questions: How do my key metrics break out across two different ...... Continue »

Disseminating Digital Data: Why A One Size Fits All Model Doesn’t Work December 8, 2016

[Shared by Nancy Koons, Digital Analytics Consultant, Team Demystified …] One of the things I love about working with the folks at Demystified are the conversations about analytics that often spring ...... Continue »

How Often Should You Revisit Your KPIs? November 6, 2016

The need to define your Key Performance Indicators is an old, tired concept. Been there, done that, we get it.* But how many of us think about the need to revisit those ...... Continue »

Pairing Analytics with Qualitative Methods to Understand the WHY October 30, 2015

Rudimentary analytics can be valuable to understand what your customers and prospects do. However, the true value from analytics comes from marrying that with the why – and more importantly, understanding how ...... Continue »

Advanced Training for the Digital Analyst July 24, 2015

In today’s competitive business environments, the expectations placed on the digital analysts are extremely high. Not only do they need to be masters of the web analytics tools necessary for ...... Continue »

The Most Important ‘Benchmarks’ Are Your Own July 20, 2015

Companies typically expend unnecessary energy worrying about comparing themselves to others. What analyst hasn’t been asked: “What’s a typical conversion rate?” Unfortunately, conversion rates can vary so dramatically—by vertical, by ...... Continue »

Two (Only Two!) Reasons for Analysis: Opportunities and Problem Areas May 26, 2015

A common — and seemingly innocuous — question that analysts get asked all the time, in one form or another: “Can you do some analysis tell us where you think we ...... Continue »