Tim Wilson BLOG

"Time Span" vs. "Time Range"…reporting
"Time Span" vs. "Time Range"…reporting
By on July 13, 2007

I spent all week in partner training for Eloqua, which is one of the premier marketing automation companies. My company has used them for ourselves as well as for our ... read more »

Sometimes, it doesn't make sense to look at the data
By on July 6, 2007

(YET AGAIN aiming for a briefer entry) We got into a discussion today at work about how we were going to optimize certain aspects of our marketing efforts. Specifically, we were ... read more »

In Search of the Mythical Step Function
By on July 5, 2007

One thing I’ve learned over the years is that the real world of data is a lot messier than a whole range of information outlets imply. Whether it’s web data, ... read more »

Reporting vs. Analysis
By on July 2, 2007

In my mind, all too often, we erroneously equate “reporting” with “analysis.” This can lead to a lot of cycles of spinning confusedly through reams of data or, worse, the ... read more »

What's Gilligan on Data All About?
By on July 2, 2007

I started a home/personal blog a couple of months ago. It’s really geared towards keeping friends and relatives… Okay, let’s be honest — it’s geared towards keeping grandparents updates as ... read more »