Tim Wilson BLOG

What's Going on at WebTrends?
What's Going on at WebTrends?
By on November 7, 2007

I got way backlogged (over a week — 150+ messages) on the webanalytics Yahoo! group. I started catching up last night, and then hit it again this morning. This was the ... read more »

A Seismic Shift in Demand Generation: Putting Your Leads at the Center of Your Lead Marketing (Part 1 of 2)
By on October 31, 2007

This is a bit of a departure from the normal “data” theme of this blog. But, I’ve been spending a lot of time working on some initiatives around “lead lifecycle ... read more »

Book Review Part 2 of 2: Super Crunchers
By on October 21, 2007

It’s amazing what an airplane flight can do when it comes to finishing up books that have been lingering. Especially when you pack the “fun” book in your checked baggage ... read more »

Book Review Part 1 (of ?): Super Crunchers
By on October 19, 2007

I promised in an earlier post that I would read Ian Ayres new book, Super Crunchers, and it’s taken me longer to get to it than I’d planned. And, while ... read more »

More Data Is Better
By on October 2, 2007

I had two discussions yesterday that centered around a similar topic. Both were with people who felt that more data is, by definition, better in the CRM space. One of the ... read more »

Inventing a Metric — Redux
By on October 1, 2007

Shortly after posting my last entry, there were a couple of responses: Wandering Dave, the poster whose entry sparked the thought, complimented me on the idea (and made some additional comments/cautions ... read more »

Inventing a Metric
By on September 25, 2007

As I’ve written about on many occasions, I’m a huge proponent of establishing clear objectives before trying to come up with metrics. I’ve always claimed that, with this approach, you ... read more »

When There's Just Not Enough Good Data to Draw a Conclusion
By on September 21, 2007

I ran into an interesting, but not uncommon scenario this week. I had someone who was trying to do a back-of-the-napkin calculation to assess the relationship between leads and revenue ... read more »

Reporting vs. Analysis — not just me making the distinction
By on September 19, 2007

A good friend of mine from my youth (and still today) read my first real post on this blog, and it really resonated with him — he’s commented offline about ... read more »

A GIANT in web analytics says, "Don't get your hopes up…"
By on September 17, 2007

Avinash Kaushik has a great blog post about trying to do predictive analytics with web data: “Data Mining And Predictive Analytics on Web Data Works? Nyet!” Avinash is one of the truly ... read more »