Tim Wilson BLOG

10 Tips for Building a Dashboard in Excel
10 Tips for Building a Dashboard in Excel
By on October 19, 2014

This post has an unintentionally link bait-y post title, I realize. But, I did a quick thought experiment a few weeks ago after walking a client through the structure of ... read more »

Exploring Optimal Post Timing…Redux
By on October 4, 2014

Back in 2012, I developed an Excel worksheet that would take post-level data exported from Facebook Insights and do a little pivot tabling on it to generate some simple heat ... read more »

What I Love: Adobe and Google Analytics*
By on September 24, 2014

While in Atlanta last week for ACCELERATE, I got into the age-old discussion of “Adobe Analytics vs. Google Analytics.” I’m up to my elbows in both of them, and they’re ... read more »

5 Tips for #ACCELERATE Exceptionalism
By on August 11, 2014

Next month’s ACCELERATE conference in Atlanta on September 18th will be the fifth — FIFTH!!! — one. I wish I could say I’d attended every one, but, sadly, I missed ... read more »

I’ve Become Aware that Awareness Is a #measure Bugaboo
By on August 8, 2014

A Big Question that social and digital media marketers grapple with constantly, whether they realize it or not: Is “awareness” a valid objective for marketing activity? I’ve gotten into more than a ... read more »

Hello. I’m a Radical Analytics Pragmatist
By on July 23, 2014

I was reading a post last week by one of the Big Names in web analytics…and it royally pissed me off. I started to comment and then thought, “Why pick ... read more »

Making Tables of Numbers Comprehensible
By on June 21, 2014

I’m always amazed (read: dismayed) when I see the results of an analysis presented with a key set of the results delivered as a raw table of numbers. It is impossible ... read more »

Automating the Cleanup of Facebook Insights Exports
By on June 17, 2014

This post (the download, really — it’s not much of a post) is about dealing with exports from Facebook Insights. If that’s not something you do, skip it. Go back ... read more »

Funnel Visualizations That Make Sense
By on May 6, 2014

It happened last week: reviewing a client’s weekly report that I inherited, and I just couldn’t take it any more: That prompted some Twitter back-and-forth with Todd Belcher and Alyson Murphy, ... read more »

A Guide to Segment Sharing in Adobe Analytics
By on March 17, 2014

Update 5/23/2014: This post should now be unnecessary and no longer accurate as of the May 2014 Adobe Analytics release. See this post by Ben Gaines for details on the ... read more »