A Big Question that social and digital media marketers grapple with constantly, whether they realize it or not:
Is “awareness” a valid objective for marketing activity?
I’ve gotten into more than a ... read more »
It happened last week: reviewing a client’s weekly report that I inherited, and I just couldn’t take it any more:
That prompted some Twitter back-and-forth with Todd Belcher and Alyson Murphy, ... read more »