Tim Wilson BLOG

R and Adobe Analytics: Did the Metric Move Significantly? Part 2 of 3
R and Adobe Analytics: Did the Metric Move Significantly? Part 2 of 3
By on January 10, 2017

In my last post, I laid out that I had been working on a bit of R code to answer three different questions in a way that was repeatable and ... read more »

R and Adobe Analytics: Two Dimensions, Many Metrics – Part 1 of 3
By on January 5, 2017

This is the first of three posts that all use the same base set of configuration to answer three different questions: How do my key metrics break out across two different ... read more »

Podcast #053: Customer Data Platforms…and Some Podcast News!
By on January 3, 2017

The start of 2017 marks the start of my third year co-hosting The Digital Analytics Power Hour podcast. Like many things in my career, it started as something of a ... read more »

Comparing Adobe and Google Analytics (with R)
By on November 22, 2016

Raise your hand if you’re running Adobe Analytics on your site. Okay, now keep your hands up if you also are running Google Analytics. Wow. Not very many hands went down ... read more »

Digital Analytics: R and staTISTICS -> dartistics.com
By on September 12, 2016

Are you hearing more and more about R and wondering if you should give it a closer look? If so, there is a new resource in town: dartistics.com! The site is ... read more »

Are You Part of the Measure Slack Community?
By on August 29, 2016

Last week was a particularly nice week for me in the Measure Slack team, and, while I tout it every time I speak and at the end of every episode ... read more »

Should Digital Analysts Become More Data Scientific-y?
By on July 4, 2016

The question asked in this post started out as a simpler (and more bold) question: “Is data science the future of digital analytics?”  It’s a question I’ve been asking a lot, ... read more »

Shiny Web Analytics with R
By on May 16, 2016

It’s been a a couple of months since I posted about my continued exploration of R. In part, that’s because I found myself using it primarily as a more-powerful-than-the-Google-Analytics-Chrome-extension access ... read more »

So, R We Ready for R with Adobe Analytics?
By on February 3, 2016

A couple of weeks ago, I published a tutorial on getting from “you haven’t touched R at all” to “a very basic line chart with Google Analytics data.” Since then, ... read more »

Tutorial: From 0 to R with Google Analytics
By on January 17, 2016

Update – February 2017: Since this post was originally written in January 2016, there have been a lot of developments in the world of R when it comes to Google Analytics. ... read more »