Analytics Demystified Blogs

Tracking Every Link
By on February 21, 2017

Recently, I gave a presentation in which I posited that tracking every single hyperlink on a web page is not what digital analytics is all about. I argued that looking ... read more »

Podcast #056: Live from Superweek!
By on February 14, 2017

For the latest episode of the Digital Analytics Power Hour podcast, Michael Helbling and I traveled to Budapest, Hungary, for Superweek and recorded a show in front of a live ... read more »

Exploring Site Search (with the help of R)
By on February 12, 2017

Last week, I wrote up 10 Arbitrary Takeaways from Superweek 2017 in Hungary. There was a specific non-arbitrary takeaway that wasn’t included in that list, but which I was pretty excited to ... read more »

10 Arbitrary Takeaways from Superweek 2017 in Hungary
By on February 6, 2017

Last week, I attended the sixth annual Superweek conference outside Budapest, Hungary. I have not come away from a conference with my head buzzing as much as this since I attended ... read more »

Podcast #055: Systems Thinking with Christopher Berry
By on January 31, 2017

On the latest episode of the Digital Analytics Power Hour, Michael and I sat down with Christopher Berry from the CBC to talk about a subject he has advocated for ... read more »

Trended Fallout with Adobe Report Builder
By on January 27, 2017

From the depths of the mail bag comes a question on how to create a trended fallout report in Adobe Report Builder. Here it is: I am trying to automate a ... read more »

Before/After Sequence Segmentation
By on January 25, 2017

One of the more difficult types of analyses to conduct in the digital world is an analysis that looks at what visitors did before or after actions on a website or ... read more »

Podcast #054: Pop Analytics with Kevin Hillstrom
By on January 17, 2017

On the latest episode of The Digital Analytics Power Hour, Michael and I chatted with Kevin Hillstrom — the man behind the MineThatData blog and the MineThatData Radio podcast. Kevin ... read more »

R and Adobe Analytics: Did the Metric Move Significantly? Part 3 of 3
By on January 12, 2017

This is the third post in a three-post series. The earlier posts build up to this one, so you may want to go back and check them out before diving in ... read more »

Guess Who – Client Errors!
By on January 11, 2017

Recently I have received an interesting theme of questions related to client errors. These are errors that happen as your site is trying to make requests for various tags that ... read more »