Analytics Demystified Blogs

Guess Who – Client Errors!
By on January 11, 2017

Recently I have received an interesting theme of questions related to client errors. These are errors that happen as your site is trying to make requests for various tags that ... read more »

R and Adobe Analytics: Did the Metric Move Significantly? Part 2 of 3
By on January 10, 2017

In my last post, I laid out that I had been working on a bit of R code to answer three different questions in a way that was repeatable and ... read more »

R and Adobe Analytics: Two Dimensions, Many Metrics – Part 1 of 3
By on January 5, 2017

This is the first of three posts that all use the same base set of configuration to answer three different questions: How do my key metrics break out across two different ... read more »

Podcast #053: Customer Data Platforms…and Some Podcast News!
By on January 3, 2017

The start of 2017 marks the start of my third year co-hosting The Digital Analytics Power Hour podcast. Like many things in my career, it started as something of a ... read more »

Disseminating Digital Data: Why A One Size Fits All Model Doesn’t Work
By on December 8, 2016

[Shared by Nancy Koons, Digital Analytics Consultant, Team Demystified …] One of the things I love about working with the folks at Demystified are the conversations about analytics that often spring ... read more »

Comparing Adobe and Google Analytics (with R)
By on November 22, 2016

Raise your hand if you’re running Adobe Analytics on your site. Okay, now keep your hands up if you also are running Google Analytics. Wow. Not very many hands went down ... read more »

How Often Should You Revisit Your KPIs?
By on November 6, 2016

The need to define your Key Performance Indicators is an old, tired concept. Been there, done that, we get it.* But how many of us think about the need to revisit those ... read more »

Getting A Cross-Device View of the User is a Behavior Problem, Not A Technology Problem
By on November 3, 2016

This post was inspired by a recent conversation on Measure Slack, where Andrew Richardson posed the question: One discussed shift is the desire businesses have to understand a customer along their ... read more »

Analysis Workspace – The Future is Here
By on October 24, 2016

One of the great things about Analysis Workspace is that it begs you to keep driving deeper and deeper into analysis in ways that the traditional Adobe Analytics reports do ... read more »

Analysis Workspace Fallout Reports
By on October 21, 2016

Yesterday, the Adobe Analytics team added a lot of cool new functionality related to Analysis Workspace. One of these additions was the addition of a Fallout visualization, which was previously ... read more »