Analytics Demystified Blogs

Podcast #064: Analog (In-Store) Analytics with Gary Angel
By on June 6, 2017

On the latest episode of the Digital Analytics Power Hour podcast, Michael and I sat down with Gary Angel of Digital Mortar to discuss his latest adventure: shifting from the ... read more »

Search Result Page Exit Rates
By on May 26, 2017

Recently, I was working with a client who was interested in seeing how often their internal search results page was the exit page. Their goal was to see how effective ... read more »

A Step-By-Step Guide To Creating Funnels in Google’s Data Studio
By on May 25, 2017

A Step-By-Step Guide To Creating Funnels in Google’s Data Studio For those exploring Google’s Data Studio (their beta “Tableau competitor”, that integrates with Google Analytics and many other data sources) you ... read more »

Podcast #063: The Trials and Tribulations of Tool Transitions
By on May 23, 2017

In the latest episode of The Digital Analytics Power Hour podcast, Michael and I chatted with Nancy Koons about our respective experiences with transitioning between web analytics platforms — both ... read more »

Podcast #062: When/Where Does the Analyst’s Job End?
By on May 9, 2017

It’s a topic that analysts the world over wring their hands and gnash their teeth about: once we’ve delivered recommendations, how much is the onus on us to actually follow ... read more »

Out of Stock Products
By on May 8, 2017

For retail/e-commerce websites that sell physical products, one of the worst things that can happen is having your products be out of stock. Imagine that you have done a lot ... read more »

Podcast #061: Selling the Value of Analytics
By on April 25, 2017

Whether inside an agency and being tasked with writing the analytics section of a proposal or inside a company and lobbying for resources and visibility, analysts often have to pitch ... read more »

Visitor Retention in Adobe Analytics Workspace
By on April 25, 2017

I recently had a client of mine ask me how they could report new and retained visitors for their website. In this particular case, the site had an expectation that the ... read more »

“What will you do with that?” = :-(
By on April 12, 2017

Remember back when folks wrote blog posts that were blah-blah-blah “best practice”-type posts? I think this is going to be one of those – a bit of a throwback, perhaps. ... read more »

Podcast #060: The People and Personality Side of Analytics
By on April 11, 2017

Soft skills matter when it comes to being a successful analyst. On the latest episode of the Digital Analytics Power Hour, Michael and I dove into that very topic. Give ... read more »