Analytics Demystified Blogs

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

Podcast #058: Analytics in Agile Organizations with Simo Ahava
By on March 14, 2017

The latest episode of the Digital Analytics Power Hour podcast is now live. Michael and I sat down with Simo Ahava from Reaktor to chat about a topic that he’s ... read more »

Catch Me If You Can!
By on March 14, 2017

Being a Chicagoan, I tend to hibernate in the winter when it is too cold to go outside, but as Spring arrives, I will be hitting the road and getting ... read more »

3-Day Training: R & Statistics for the Digital Analyst – June 13-15 (Columbus, OH)
By on March 8, 2017

One challenge I found over the course of last year as I worked to learn R and learn how to apply statistics in a meaningful way to digital analytics data ... read more »

Inter-Site Pathing
By on March 6, 2017

Some of my clients have many websites that they track with Adobe Analytics. Normally, this is done by having a different Report Suite for each site and then a Global ... read more »

Podcast #057: Open Data with Brett Hurt and Jon Loyens
By on February 28, 2017

If you combine knowledge management and data management, and then you layer on the ability to actually manage the result similar to how Github gets used to privately and publicly manage software, ... read more »

Tracking Every Link
By on February 21, 2017

Recently, I gave a presentation in which I posited that tracking every single hyperlink on a web page is not what digital analytics is all about. I argued that looking ... read more »

Podcast #056: Live from Superweek!
By on February 14, 2017

For the latest episode of the Digital Analytics Power Hour podcast, Michael Helbling and I traveled to Budapest, Hungary, for Superweek and recorded a show in front of a live ... read more »

Exploring Site Search (with the help of R)
By on February 12, 2017

Last week, I wrote up 10 Arbitrary Takeaways from Superweek 2017 in Hungary. There was a specific non-arbitrary takeaway that wasn’t included in that list, but which I was pretty excited to ... read more »

10 Arbitrary Takeaways from Superweek 2017 in Hungary
By on February 6, 2017

Last week, I attended the sixth annual Superweek conference outside Budapest, Hungary. I have not come away from a conference with my head buzzing as much as this since I attended ... read more »