Analytics Demystified Blogs

Don’t Let Cookies Eat Your Site!
By on August 30, 2017

A few years ago, I wrote a series of posts on how cookies are used in digital analytics. Over the past few weeks, I’ve gotten the same question from several ... read more »

Click-Through Rates in Adobe Analytics
By on August 28, 2017

One of the more advanced things you can do with Adobe Analytics is to track click-through rates of elements on your web pages. Adobe Analytics doesn’t do this out of ... read more »

A Mobile Analytics Comparative: Insurance Apps – Part 1
By on August 17, 2017

Throughout this mobile analytics comparative, I was looking for a few specific things to determine data collected by a group of high-profile apps and how their respective analytics tools were ... read more »

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 5 of 5
By on July 31, 2017

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 5 Digital Analytics is a relatively new field, and as such, we can learn a lot from other disciplines. This ... read more »

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 4 of 5
By on July 27, 2017

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 4 of 5 Digital Analytics is a relatively new field, and as such, we can learn a lot from other ... read more »

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 3 of 5
By on July 25, 2017

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 3 of 5 Digital Analytics is a relatively new field, and as such, we can learn a lot from other ... read more »

Ten Tips For Presenting Data from MeasureCamp SF #1
By on July 23, 2017

Yesterday I got to attend my first MeasureCamp in San Francisco. The “Unconference” format was a lot of fun, and there were some fantastic presentations and discussions. For those who requested it, ... read more »

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 2 of 5
By on July 21, 2017

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 2 of 5 Digital Analytics is a relatively new field, and as such, we can learn a lot from other ... read more »

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 1 of 5
By on July 20, 2017

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 1 of 5 Digital Analytics is a relatively new field, and as such, we can learn a lot from other ... read more »

Get Your Analytics Training On – Down Under!
By on July 17, 2017

Get Your Analytics Training On – Down Under! G’day Aussies!* Analytics Demystified is looking at potentially holding Analytics training in Sydney, in November of this year. We’re looking to gauge interest (given ... read more »