Analytics Demystified Blogs

Did that KPI Move Enough for Me to Care?
By on September 29, 2017

This post really… is just the setup for an embedded 6-minute video. But, it actually hits on quite a number of topics. At the core: Using a statistical method to objectively determine ... read more »

Podcast #072: The Future of the Digital Analyst…Redux
By on September 26, 2017

On the latest episode of The Digital Analytics Power Hour, we revisited a topic that we first tackled back in April 2016 — what are the different career paths available ... read more »

Cart Persistence and Purchases [Adobe Analytics]
By on September 26, 2017

Many years ago, I wrote a post about shopping cart persistence based upon a query from a client. That post showed how to see how long items had been in ... read more »

Can Local Storage Save Your Website From Cookies?
By on September 25, 2017

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ... read more »

European Adobe Analytics “Top Gun” Master Class – October 19th
By on September 21, 2017

A while back I ask folks to fill out a form if they were interested in me doing one of my Adobe Analytics “Top Gun” classes locally. and soon after, I ... read more »

The Mobile App Analytics You Need to Track: APPY HOUR Podcast
By on September 20, 2017

Mobile is everywhere. It’s the dominant form of web traffic, and nearly 85% of time spent on mobile is spent within apps. The ability to track that data and understand ... read more »

Content Freshness [Adobe Analytics]
By on September 19, 2017

Recently, I had a client ask me about content freshness on their site. In this case, the client wanted to know if the content on their site was going stale ... read more »

Podcast #071: Reinforcement Learning with Matt Gershoff
By on September 12, 2017

With all of the buzz about machine learning and AI coming to market, we thought it would be good to dig in a bit to one branch of machine learning ... read more »

A Mobile Analytics Comparative: Insurance Apps – Part 2
By on September 6, 2017

Mobile analytics “Events” are the actions that users take when using your mobile apps. These events can be anything from opening the app, to swiping through screens, taking a photo ... read more »

Advanced Click-Through Rates in Adobe Analytics – Placement
By on September 5, 2017

Last week, I described how to track product and non-product click-through rates in Adobe Analytics. This was done via the Products variable and Merchandising eVars. In this post, I will ... read more »