Analytics Demystified Blogs

My First MeasureCamp!
By on October 23, 2017

Last Saturday, I attended my first MeasureCamp! It was the inaugural MeasureCamp for Brussels and it had about 150 people there and those people came from as far away as ... read more »

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Minneapolis Adobe Analytics “Top Gun” Class – 12/7/17
By on October 20, 2017

Due to a special request, I will be doing an unexpected/unplanned Adobe Analytics “Top Gun” class in Minneapolis, MN on December 7th. To register, click here. For those of you unfamiliar ... read more »

Digital Analytics Hub – Conference Recap
By on October 5, 2017

I’m back at my desk from the Digital Analytics Hub in the Big Easy and I’m feeling fresh and fired up about Digital Analytics. It may sound like a cliche, ... read more »

MeasureCamp Brussels!!
By on October 4, 2017

For years I have been trying to get to a MeasureCamp event, but my timing in Europe has always been a bit off.  For those not familiar with MeasureCamp, it ... read more »

Oct. 25th: 1-Day Workshop in San Francisco – Intro to R for the Digital Analyst
By on October 4, 2017

I’ll be conducting a small (up to 8 students) hands-on workshop that is an introduction to R for the digital analyst in San Francisco on Wednesday, October 25th. If you are ... read more »

Did that KPI Move Enough for Me to Care?
By on September 29, 2017

This post really… is just the setup for an embedded 6-minute video. But, it actually hits on quite a number of topics. At the core: Using a statistical method to objectively determine ... read more »

Cart Persistence and Purchases [Adobe Analytics]
By on September 26, 2017

Many years ago, I wrote a post about shopping cart persistence based upon a query from a client. That post showed how to see how long items had been in ... read more »

Can Local Storage Save Your Website From Cookies?
By on September 25, 2017

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ... read more »

European Adobe Analytics “Top Gun” Master Class – October 19th
By on September 21, 2017

A while back I ask folks to fill out a form if they were interested in me doing one of my Adobe Analytics “Top Gun” classes locally. and soon after, I ... read more »