Analytics Demystified Blogs

Leveraging Data Anomalies – Prospects & Competitors
By on April 2, 2017

A few weeks ago, I shared a new tool called Alarmduck that helps detect data anomalies in Adobe Analytics and posts these to Slack. This data anomaly tool is pretty ... read more »

An Overview of the New Google Analytics Alerts
By on April 1, 2017

Google Analytics users have become very familiar with the “yellow ribbon” notices that appear periodically in different reports. For instance, if you have a gazillion unique page names, you may see a ... read more »

Star of the Show: Adobe Announces Launch at Summit 2017
By on March 28, 2017

If you attended the Adobe Summit last week and are anything like me, a second year in Las Vegas did nothing to cure the longing I felt last year for ... read more »

Podcast #059: Display Ads and Ad Fraud with John Nardone
By on March 28, 2017

In the latest episode of the Digital Analytics Power Hour, we sat down with John Nardone of Flashtalking to talk about display advertising. I had never met John, and I pretty freely ... read more »

Alarmduck – The Data Anomaly Slack App for Adobe Analytics
By on March 21, 2017

One of the most difficult parts of managing an Adobe Analytics implementation is uncovering data anomalies. For years, Adobe Analytics has offered an Alerts feature to try and address this, ... read more »

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

Podcast #058: Analytics in Agile Organizations with Simo Ahava
By on March 14, 2017

The latest episode of the Digital Analytics Power Hour podcast is now live. Michael and I sat down with Simo Ahava from Reaktor to chat about a topic that he’s ... read more »

Catch Me If You Can!
By on March 14, 2017

Being a Chicagoan, I tend to hibernate in the winter when it is too cold to go outside, but as Spring arrives, I will be hitting the road and getting ... read more »

3-Day Training: R & Statistics for the Digital Analyst – June 13-15 (Columbus, OH)
By on March 8, 2017

One challenge I found over the course of last year as I worked to learn R and learn how to apply statistics in a meaningful way to digital analytics data ... read more »

Inter-Site Pathing
By on March 6, 2017

Some of my clients have many websites that they track with Adobe Analytics. Normally, this is done by having a different Report Suite for each site and then a Global ... read more »