Analytics Demystified Blogs

R You Interested in Auditing Your Google Analytics Data Collection?
By on July 7, 2017

One of the benefits of programming with data — with a platform like R — is being able to get a computer to run through mind-numbing and tedious, but useful, ... read more »

Evolution of the Analysis Exchange
By on July 6, 2017

When we created the Analysis Exchange years ago my Partners and I all knew the industry needed better gateways into the field. Being “old school” each of us had more ... read more »

Podcast #066: The Democratization of the Data
By on July 4, 2017

On the latest episode of The Digital Analytics Power Hour, we tackled the topic of “data democracy:” should everyone have access to all the data, or should access to the data only ... read more »

The Trouble (My Troubles) with Statistics
By on July 3, 2017

Okay. I admit it. That’s a linkbait-y title. In my defense, though, the only audience that would be successfully baited by it, I think, are digital analysts, statisticians, and data ... read more »

Podcast #065: Digital Analytics from a Psychological Perspective
By on June 20, 2017

On the latest episode of The Digital Analytics Power Hour, we sat down with Dr. Liraz Margalit, Head of Digital Behavioral Research at Clicktale to chat about the psychology of ... read more »

Do You Want My Adobe Analytics “Top Gun” Class In Your City?
By on June 7, 2017

This past May, I conducted my annual Adobe Analytics “Top Gun” classes to a packed room in Chicago. I always love doing this class because it helps the attendees get ... read more »

Podcast #064: Analog (In-Store) Analytics with Gary Angel
By on June 6, 2017

On the latest episode of the Digital Analytics Power Hour podcast, Michael and I sat down with Gary Angel of Digital Mortar to discuss his latest adventure: shifting from the ... read more »

Search Result Page Exit Rates
By on May 26, 2017

Recently, I was working with a client who was interested in seeing how often their internal search results page was the exit page. Their goal was to see how effective ... read more »

A Step-By-Step Guide To Creating Funnels in Google’s Data Studio
By on May 25, 2017

A Step-By-Step Guide To Creating Funnels in Google’s Data Studio For those exploring Google’s Data Studio (their beta “Tableau competitor”, that integrates with Google Analytics and many other data sources) you ... read more »

Podcast #063: The Trials and Tribulations of Tool Transitions
By on May 23, 2017

In the latest episode of The Digital Analytics Power Hour podcast, Michael and I chatted with Nancy Koons about our respective experiences with transitioning between web analytics platforms — both ... read more »