Revenue per visitor is a critical metric but not just for online retailers and advertising supported sites. Marketing sites can better understand their marketing efforts by estimating value based ... read more »
Average visits per visitor over a finite timeframe can help you understand how much interest or momentum the “average” visitor has.
The total number of visits divided by the total number ... read more »
Average page views per visit are an excellent indicator of how compelling and easily navigated your content is.
The total number of page views divided by the total number of visits ... read more »
There have been a glut of people blogging about books they’re writing lately–Scoble, Battelle and more–and since I’m going to write the complete treatise on key performance indicators I thought ... read more »