Michele Kiss BLOG

Senior Partner

Five Tips to Help Speed Up Adoption of your Analytics Tool
Five Tips to Help Speed Up Adoption of your Analytics Tool
By on June 26, 2013

New technologies are easier bought than adopted… All too often, expensive “simple, click of a button” analytics tools are purchased with the best of intentions, but end up a niche solution ... read more »

A Glimpse of the Future at IBM’s Global Smarter Commerce Summit
By on May 23, 2013

This week I was one of 3,500 people from 26 countries to attend IBM’s Global Smarter Commerce Summit in Nashville Tennessee. While I also enjoy attending more specialised, analytics-focused conferences, ... read more »

eMetrics San Francisco 2013 Wrap-Up
By on April 30, 2013

This month the Analytics Demystified team travelled to San Francisco for the eMetrics Marketing & Optimisation Summit. Here are a few of the things that emerged for me from the ... read more »

DAA Awards for Excellence: Thank You
By on April 18, 2013

On Tuesday, April 16, (almost all) my partners and I were lucky enough to attend the DAA Awards for Excellence Gala, held in San Francisco during the eMetrics Digital Marketing ... read more »

Handy Google Analytics Advanced Segments for any website
By on April 8, 2013

Advanced Segments are an incredibly useful feature of Google Analytics. They allow you to analyse subsets of your users, and compare and contrast behaviour. Google Analytics comes with a number ... read more »

Three Things You Need To Move From Reporting To Analysis
By on March 27, 2013

Reporting is necessary but not sufficient. Don’t get me wrong – there will always be some need to see on-going status of key metrics with an organisation, and for business ... read more »

Getting comfortable with data sampling in the growing data world
By on March 12, 2013

“Big data” is today’s buzz word, just the latest of many. However, I think analytics professionals will agree: “Big data” is not necessarily better than “small data” unless you use ... read more »

Inside Adobe Summit 2013
By on March 8, 2013

What else is in-flight wifi for, if not for reflecting on another awesome #AdobeSummit? This year, I was lucky enough to return as a “Summit Insider“, together with Tim “Gilligan” Wilson. ... read more »

Almost #AdobeSummit Time!
By on February 27, 2013

My Adobe Summit Insider partner in crime, Tim Wilson, said it best: Conferences are definitely like Christmas for nerdy digital analysts – a chance to step outside of your work cocoon, ... read more »

Digital Analytics Success Requires Crystal Clear Business Goals
By on January 31, 2013

Is your organisation struggling to see the value of digital analytics? Feel like there are a ton of numbers but no tie to business success? Before you throw out your ... read more »