Michele Kiss BLOG

Senior Partner

7 Tips For Delivering Better Analytics Recommendations
7 Tips For Delivering Better Analytics Recommendations
By on July 8, 2014

As an analyst, your value is not just in the data you deliver, but in the insight and recommendations you can provide. But what is an analyst to do when ... read more »

Overcoming The Analyst Curse: DON’T Show Your Math!
By on June 24, 2014

If I could give one piece of advice to an aspiring analyst, it would be this: Stop showing your ‘math’. A tendency towards ‘TMI deliverables’ is common, especially in newer ... read more »

The Reinvention of Your Analytics Skills!
By on March 31, 2014

Last week, myself and 7,000+ of my friends attended Adobe’s Summit 2014 in Salt Lake City. The overarching theme of the event was “the reinvention of marketing”, which got me ... read more »

Adobe Summit Bound (2014)
By on March 21, 2014

It seems impossible to believe that twelve months has passed already. But here I am, Salt Lake City-bound for another Adobe Digital Marketing Summit. For the past couple of years, I ... read more »

It’s not about “Big Data”, it’s about the “RIGHT data”
By on January 23, 2014

Unless you’ve been living under a rock, you have heard (and perhaps grown tired) of the buzzword “big data.” But in attempts to chase the “next shiny thing”, companies may ... read more »

DAA SF Symposium Presentation Now Available
By on November 20, 2013

My presentation from the Digital Analytics Association San Francisco Symposium is now available on SlideShare: What the ‘Quantified Self’ movement and really, really personal data means for marketing, analytics and privacy? At ... read more »

Better ways to measure content engagement than time metrics
By on September 16, 2013

I spent five years responsible for web analytics for a major ad-monetised content site, so I’m not immune to the unique challenges of measuring a “content consumption” website. Unlike an ... read more »

Data Privacy: It’s not an all or nothing!
By on September 6, 2013

Recently I have been exploring the world of “self quantification”, using tools like Jawbone UP, Runkeeper, Withings and more to measure, well, myself. Living in a tech-y city like Boston, ... read more »

ACCELERATE your analysis skills in Columbus OH!
By on August 28, 2013

It’s no secret that ours is a new and rapidly evolving industry. Skills are often acquired on-the-job, and training is critical to building a successful analytics practice and career. That’s why ... read more »

Self-Quantification: Implications for marketing & privacy
By on July 17, 2013

At the intersection of fitness, analytics and social media, a new trend of “self-quantification” is emerging. Devices and Applications like Jawbone UP, Fitbit, Nike Fuel Band, Runkeeper and even Foursquare ... read more »