John Lovett BLOG

Senior Partner

Defining A Web Analytics Strategy: A Manifesto
Defining A Web Analytics Strategy: A Manifesto
By on December 22, 2009

“…Strategy is all talk unless it can be executed in a way that delivers on both the creative and business promises.“ ~Liz Gebhardt Thinking Out Loud I’ve been thinking a great ... read more »

Three Classification Genres for Measuring Twitter
By on December 14, 2009

I think it’s safe to say that Twitter has progressed from frivolous novelty to productivity tool for thousands of consumers, professionals and businesses alike. Projections from eMarketer have active Twitter ... read more »

Let The Wild Rumpus Start
By on December 1, 2009

I feel liberated. For the first time in my professional career I don’t have to answer to anyone. Sure, I still carry accountability to my new partners Eric and Aurelie, ... read more »