John Lovett BLOG

Senior Partner

Facebook Analytics: Part II – Vendor Solutions
Facebook Analytics: Part II – Vendor Solutions
By on March 18, 2010

Earlier this week we described the Facebook Analytics Ecosystem and some of the ways in which businesses can go about measuring components of the social networking empire. Today, we reveal ... read more »

Facebook Analytics: Part I – The Measurable Ecosystem
By on March 14, 2010

2010 is shaping up to be the year of social media measurement and March is the month for measuring Facebook. While most of the major analytics vendors have been working ... read more »

Social CRM = Business Transformation
By on March 5, 2010

Hot off the presses! Ray Wang and Jeremiah Owyang of the Altimeter Group just released their newest report: Social CRM: The New Rules of Relationship Management. The opening tenor of ... read more »

Defining Social Marketing Analytics
By on February 10, 2010

Social Marketing Analytics is the process of measuring, analyzing and interpreting the results of interactions between brands and consumers and/or businesses across digital channels in the context of specific goals ... read more »

Building A Culture Of Measurement
By on January 29, 2010

Building a Culture of Measurement is the title of the Keynote “Sprint” I’ll be delivering at Webtrends Engage next week in New Orleans. Like the other distinguished speakers during the ... read more »

2010 Web Analytics Events & Conferences
By on January 11, 2010

I’ve seen a few inquiries recently about which events and conferences in the field of Web Analytics are worthy of attending. This tells me that the diligent among you are ... read more »

How To Tell A Story with Your Data
By on December 29, 2009

A few weeks ago, my business partner Eric and I attended a basketball game in Minnesota. Eric purchased the tickets a few days ahead of time and I really didn’t ... read more »

Defining A Web Analytics Strategy: A Manifesto
By on December 22, 2009

“…Strategy is all talk unless it can be executed in a way that delivers on both the creative and business promises.“ ~Liz Gebhardt Thinking Out Loud I’ve been thinking a great ... read more »

Three Classification Genres for Measuring Twitter
By on December 14, 2009

I think it’s safe to say that Twitter has progressed from frivolous novelty to productivity tool for thousands of consumers, professionals and businesses alike. Projections from eMarketer have active Twitter ... read more »

Let The Wild Rumpus Start
By on December 1, 2009

I feel liberated. For the first time in my professional career I don’t have to answer to anyone. Sure, I still carry accountability to my new partners Eric and Aurelie, ... read more »