John Lovett BLOG

Senior Partner

The Impending Acquisition of Adobe
The Impending Acquisition of Adobe
By on May 23, 2010

This is purely speculation. I have no inside knowledge into the possibility I present here other than hypothetical conversations with peers. Sean Power brought up the topic over dinner recently, ... read more »

Thoughts on the WAA Certification Exam
By on May 19, 2010

I’ve been pondering this blog post for a couple of weeks now since I took the WAA Certification Exam along with eight others in the inaugural proctored exam at eMetrics ... read more »

New Research on Social Marketing Analytics
By on April 22, 2010

I’ve been awaiting this day with eager anticipation for some time now because we are finally releasing our paper on Social Marketing Analytics. Several months ago Eric Peterson and I ... read more »

Opening Day Baseball Brings Out New Reporting
By on April 5, 2010

Baseball fans across the nation were smiling this weekend with opening day games around the league. Those of you who know me, recognize that I’m a raging Red Sox fan, ... read more »

Vote Lovett for the WAA Board of Directors
By on March 29, 2010

  Being a change agent for web analytics requires taking calculated risks, standing up for what you believe, and working diligently to make our industry stronger. I left my job at ... read more »

Facebook Analytics: Part II – Vendor Solutions
By on March 18, 2010

Earlier this week we described the Facebook Analytics Ecosystem and some of the ways in which businesses can go about measuring components of the social networking empire. Today, we reveal ... read more »

Facebook Analytics: Part I – The Measurable Ecosystem
By on March 14, 2010

2010 is shaping up to be the year of social media measurement and March is the month for measuring Facebook. While most of the major analytics vendors have been working ... read more »

Social CRM = Business Transformation
By on March 5, 2010

Hot off the presses! Ray Wang and Jeremiah Owyang of the Altimeter Group just released their newest report: Social CRM: The New Rules of Relationship Management. The opening tenor of ... read more »

Defining Social Marketing Analytics
By on February 10, 2010

Social Marketing Analytics is the process of measuring, analyzing and interpreting the results of interactions between brands and consumers and/or businesses across digital channels in the context of specific goals ... read more »

Building A Culture Of Measurement
By on January 29, 2010

Building a Culture of Measurement is the title of the Keynote “Sprint” I’ll be delivering at Webtrends Engage next week in New Orleans. Like the other distinguished speakers during the ... read more »