John Lovett BLOG

Senior Partner

Moneyball Will Put Web Analytics on the Map
Moneyball Will Put Web Analytics on the Map
By on September 21, 2011

So, my prediction is that the movie Moneyball, set to release this Friday September 23rd, will add a level of awareness to Analytics that skyrockets our little cottage industry straight ... read more »

The Social Technology Spectrum
By on September 13, 2011

Social media technologies are massively confusing today. Not because they aren’t powerful or capable of substantially benefitting your organization, but because there are so many to choose from… During my research ... read more »

Privacy Whitewashing, History Sniffing, and Zombie Cookies, Oh My…
By on August 22, 2011

This content originally posted on the ClickZ Marketing News & Expert Advice website with thoughtful comments and numerous reactions on August 11, 2011. There’s a great deal of fear, uncertainty, and ... read more »

Thoughts On Our 1st G+ Foray
By on August 17, 2011

This week the Demystified Partners forfeited our weekly meeting to hang out with our fellow #measure peeps on Google+. We felt that the thread about web analytics technologies and where ... read more »

You’re Using the Wrong Social Media Metrics!
By on July 26, 2011

This content originally posted on the ClickZ Marketing News & Expert Advice website on July 14, 2011. In my experience, I’ve found that the vast majority of practitioners measuring social media ... read more »

5 Social Media Secrets – M.Tech 2011
By on June 7, 2011

The folks over at Thoughtlead have put together what they’re calling a Digital Influence Collaborative. It’s innovative and exciting and a new way to consume content in microbursts. If you ... read more »

Tweeting on Schedule
By on April 27, 2011

I’ve been playing around a bit with scheduling my Tweets and thought that I’d share some of my findings with you. But first, I’ll riff a bit on the fragility ... read more »

U-Slurping Influence
By on April 22, 2011

I’ve noticed something recently that appears to be a burgeoning trend, and I don’t like it. Startups dangling the promise of exclusivity and early admission to their private beta parties ... read more »

Omniture Announces SocialAnalytics
By on March 9, 2011

Omniture’s SocialAnalytics offering won’t be publicly available until summer of this year, but the early glimpses show big promise for the burgeoning field of SocialAnalytics. What makes this tool different ... read more »

Is Social Media Encouraging Narcissism?
By on February 11, 2011

I’m a little worried about us. At first I was really psyched to see a tweet about my friend and business partner Eric appearing the the WSJ for his not-so-small ... read more »