John Lovett BLOG

Senior Partner

Thoughts On Our 1st G+ Foray
Thoughts On Our 1st G+ Foray
By on August 17, 2011

This week the Demystified Partners forfeited our weekly meeting to hang out with our fellow #measure peeps on Google+. We felt that the thread about web analytics technologies and where ... read more »

You’re Using the Wrong Social Media Metrics!
By on July 26, 2011

This content originally posted on the ClickZ Marketing News & Expert Advice website on July 14, 2011. In my experience, I’ve found that the vast majority of practitioners measuring social media ... read more »

5 Social Media Secrets – M.Tech 2011
By on June 7, 2011

The folks over at Thoughtlead have put together what they’re calling a Digital Influence Collaborative. It’s innovative and exciting and a new way to consume content in microbursts. If you ... read more »

Tweeting on Schedule
By on April 27, 2011

I’ve been playing around a bit with scheduling my Tweets and thought that I’d share some of my findings with you. But first, I’ll riff a bit on the fragility ... read more »

U-Slurping Influence
By on April 22, 2011

I’ve noticed something recently that appears to be a burgeoning trend, and I don’t like it. Startups dangling the promise of exclusivity and early admission to their private beta parties ... read more »

Omniture Announces SocialAnalytics
By on March 9, 2011

Omniture’s SocialAnalytics offering won’t be publicly available until summer of this year, but the early glimpses show big promise for the burgeoning field of SocialAnalytics. What makes this tool different ... read more »

Is Social Media Encouraging Narcissism?
By on February 11, 2011

I’m a little worried about us. At first I was really psyched to see a tweet about my friend and business partner Eric appearing the the WSJ for his not-so-small ... read more »

The Web Analyst’s Code of Ethics
By on January 24, 2011

The Web Analyst’s Code of Ethics is a reality! This Code represents an industry effort to promote ethical data practices and treat consumer data with the respect and attention it ... read more »

The Privacy Apogee
By on December 27, 2010

The biggest topic that you will grapple with in 2011 is consumer privacy. We are at the most liberal and lenient point of consumer privacy in the history of time. ... read more »

Santa Puts Aprimo Under the Tree!
By on December 22, 2010

2011 is shaping up to be the year of big marketing. And luckily for us measurers, smart marketing is founded in data and measurement. With IBM’s recent acquisition rampage and ... read more »