John Lovett BLOG

Senior Partner

eMetrics Chicago – Wrapup
eMetrics Chicago – Wrapup
By on July 12, 2012

Before too much time passes during these dog days of summer, I thought that I’d offer a recap of the eMetrics Marketing Optimization Summit that took place in Chicago recently. ... read more »

ACCELERATE Chicago Debrief
By on April 6, 2012

I’m on the plane returning home from the second ever Analytics Demystified ACCELERATE Conference and I can’t help but smile as I think about what an incredible event this was. ... read more »

Counting ROI in Pennies with Social Media
By on December 16, 2011

“Goddam money. It always ends up making you blue as hell.” ~ Holden Caufield, The Catcher in the Rye That is…if you let it. During our webinar yesterday Activating Your Socially ... read more »

Google’s New Social Data Hub
By on December 7, 2011

Google’s Eric Schmidt appeared today at LeWeb 2011 and dropped some notable quotes during his interview with conference organizer Loic Le Meur (@loic), including this prescient perspective: “It’s reasonable to ... read more »

Announcing Analytics Demystified GUARDS
By on October 18, 2011

Those of you who follow my blog, my work here at Analytics Demystified, and my active participation in the WAA are well aware of my interest and commitment to consumer ... read more »

Moneyball Will Put Web Analytics on the Map
By on September 21, 2011

So, my prediction is that the movie Moneyball, set to release this Friday September 23rd, will add a level of awareness to Analytics that skyrockets our little cottage industry straight ... read more »

The Social Technology Spectrum
By on September 13, 2011

Social media technologies are massively confusing today. Not because they aren’t powerful or capable of substantially benefitting your organization, but because there are so many to choose from… During my research ... read more »

Privacy Whitewashing, History Sniffing, and Zombie Cookies, Oh My…
By on August 22, 2011

This content originally posted on the ClickZ Marketing News & Expert Advice website with thoughtful comments and numerous reactions on August 11, 2011. There’s a great deal of fear, uncertainty, and ... read more »

Thoughts On Our 1st G+ Foray
By on August 17, 2011

This week the Demystified Partners forfeited our weekly meeting to hang out with our fellow #measure peeps on Google+. We felt that the thread about web analytics technologies and where ... read more »

You’re Using the Wrong Social Media Metrics!
By on July 26, 2011

This content originally posted on the ClickZ Marketing News & Expert Advice website on July 14, 2011. In my experience, I’ve found that the vast majority of practitioners measuring social media ... read more »