John Lovett BLOG

Senior Partner

Re-Examining Attribution
Re-Examining Attribution
By on January 7, 2013

Attributing credit across a multitude of marketing efforts is one of those sticky problems in digital analytics that seems to generate a whole lot of controversy. This is a topic ... read more »

Balancing the Quantitative with Qualitative
By on September 8, 2012

This was originally published as the President’s Message in the August DAA Newsletter. I’ve been spending a lot of time recently working with data. For some clients I’m helping to ... read more »

Fortune 500 CEOs Aren’t Social — Ummm…Thank You!
By on July 16, 2012

A new report debuted last week on CEO.com from the creators of DOMO, which citied findings about the social participation of Fortune 500 CEO’s. The report showcased the fact that ... read more »

eMetrics Chicago – Wrapup
By on July 12, 2012

Before too much time passes during these dog days of summer, I thought that I’d offer a recap of the eMetrics Marketing Optimization Summit that took place in Chicago recently. ... read more »

ACCELERATE Chicago Debrief
By on April 6, 2012

I’m on the plane returning home from the second ever Analytics Demystified ACCELERATE Conference and I can’t help but smile as I think about what an incredible event this was. ... read more »

Counting ROI in Pennies with Social Media
By on December 16, 2011

“Goddam money. It always ends up making you blue as hell.” ~ Holden Caufield, The Catcher in the Rye That is…if you let it. During our webinar yesterday Activating Your Socially ... read more »

Google’s New Social Data Hub
By on December 7, 2011

Google’s Eric Schmidt appeared today at LeWeb 2011 and dropped some notable quotes during his interview with conference organizer Loic Le Meur (@loic), including this prescient perspective: “It’s reasonable to ... read more »

Moneyball Will Put Web Analytics on the Map
By on September 21, 2011

So, my prediction is that the movie Moneyball, set to release this Friday September 23rd, will add a level of awareness to Analytics that skyrockets our little cottage industry straight ... read more »

The Social Technology Spectrum
By on September 13, 2011

Social media technologies are massively confusing today. Not because they aren’t powerful or capable of substantially benefitting your organization, but because there are so many to choose from… During my research ... read more »

Privacy Whitewashing, History Sniffing, and Zombie Cookies, Oh My…
By on August 22, 2011

This content originally posted on the ClickZ Marketing News & Expert Advice website with thoughtful comments and numerous reactions on August 11, 2011. There’s a great deal of fear, uncertainty, and ... read more »