Eric Peterson BLOG

Senior Partner and Founder

Average Revenue per Visitor
Average Revenue per Visitor
By on July 13, 2005

Revenue per visitor is a critical metric but not just for online retailers and advertising supported sites. Marketing sites can better understand their marketing efforts by estimating value based ... read more »

Average Cost per Conversion
By on July 11, 2005

Regardless of your business model, conversion is one of the most important visitor activities you need to track. By calculating the average cost per conversion you can ensure that ... read more »

Average Cost per Visitor
By on July 11, 2005

Visitor acquisition costs often spiral out of control when left untracked. While tracking these costs can be difficult in the long run the effort is worth it. Definition A function of ... read more »

Average Time to Respond to Email Inquiries
By on July 11, 2005

Most companies forget to track one of the most important customer support metrics there is: the amount of time it takes you to respond to a customer request sent via ... read more »

Props to Bob and Xavier
By on July 11, 2005

I sent an email out to very few people announcing this weblog. Two of them, Xavier Casanova and Bob Page are analytics gurus and bloggers. They saw fit ... read more »

Average Visits per Visitor
By on July 11, 2005

Average visits per visitor over a finite timeframe can help you understand how much interest or momentum the “average” visitor has. Definition The total number of visits divided by the total number ... read more »

Average Page Views per Visit
By on July 11, 2005

Average page views per visit are an excellent indicator of how compelling and easily navigated your content is. Definition The total number of page views divided by the total number of visits ... read more »

Everyone else is doing it, why not me?
By on July 11, 2005

There have been a glut of people blogging about books they’re writing lately–Scoble, Battelle and more–and since I’m going to write the complete treatise on key performance indicators I thought ... read more »