Eric Peterson BLOG

Senior Partner and Founder

Social media is like coffee …
Social media is like coffee …
By on February 4, 2013

Last week was an awesome week for digital measurement, especially if you were in San Francisco. The week started with a resurgent Webtrends, kicking off their Streams product at their ... read more »

Why I am excited about Webtrends Streams
By on January 16, 2013

This morning we are very excited to announce that Analytics Demystified has partnered with Webtrends as a consulting and development partner on their recently announced Webtrends Streams platform. You can ... read more »

Happy New Year from Analytics Demystified
By on January 6, 2013

On behalf of the rapidly growing team at Analytics Demystified I wanted to wish all of my clients, readers, and friends a Happy New Year! I say rapidly growing because ... read more »

The Evolving Tag Management Marketplace
By on November 1, 2012

Today started with a flurry of communication about Adobe’s intent to start giving their Tagmanager product away to all SiteCatalyst customers at no charge. I see this change as having ... read more »

Good Guy Google …
By on October 1, 2012

The good guys at Google announced today that they are giving away their own Tag Management System, Google Tag Manager. Since I’m not at Emetrics (where the announcement was made) ... read more »

ACCELERATE: An Analytics Event for the 99%
By on September 18, 2012

Wow, I cannot believe that October is almost upon us and that the expanding team at Analytics Demystified is about to deliver another ACCELERATE event! We are pretty excited about ... read more »

Make an Even BIGGER Difference
By on May 23, 2012

(The following is a guest post from David Schuette, an active member of the Analysis Exchange. You can follow David on Twitter @TheCakeScraps or contact us if you’d like to ... read more »

Site Performance and Digital Analytics
By on May 16, 2012

One of the issues we focus on in our consulting practice at Analytics Demystified is the relationship between page performance and key site metrics. Increasingly our business stakeholders are cognizant ... read more »

Digital analytics is like basketball …
By on May 4, 2012

If you follow me you know I’m a huge fan of digital measurement, analysis, and optimization. I’ve written books about it, I’ve given talks about it all over the world, ... read more »

2012 WAA Award of Excellence
By on March 8, 2012

On Tuesday at the Emetrics Summit the Web Analytics Association membership awarded Analytics Demystified a 2012 Award for Excellence and dubbed us the “Most Influential Agency” in the digital measurement ... read more »