Eric Peterson BLOG

Senior Partner and Founder

The 80/20 Rule for Analytics Teams
The 80/20 Rule for Analytics Teams
By on February 24, 2014

I had the pleasure last week of visiting with one of Analytics Demystified’s longest-standing and, at least from a digital analytical perspective, most successful clients. The team has grown tremendously ... read more »

Time for Tag Management Vendors to Grow Up
By on December 16, 2013

As I have written before, Analytics Demystified are big fans of Tag Management Systems, and I believe we are at the point where our entire client base is either on ... read more »

Advanced Analytics Education Dates Announced
By on November 21, 2013

Based on the very successful roll-out of our Advanced Analytics Education offering at ACCELERATE 2013 Analytics Demystified is delighted to announce our “Adobe Intensive” sessions in Portland, Oregon April 23rd ... read more »

The problem with "Big Data" …
By on October 13, 2013

A lot has been written about “big data” in the past two or three years — some say too much — and it is clear that the idea has taken ... read more »

Announcing "Team Demystified" Analytics Staffing Services
By on September 30, 2013

Last week at our annual ACCELERATE conference Analytics Demystified announced our new “Team Demystified” web analytics and optimization staffing and contractor services offering. In a nutshell, “Team Demystified” is a ... read more »

Want to be part of Analytics Demystified?
By on August 5, 2013

Likely you have noticed that Analytics Demystified has grown significantly in the past twelve months, adding Kevin, Michele, Josh, and Tim to the team … and we’re ready to grow ... read more »

ACCELERATE 2013 is better than ever!
By on July 7, 2013

Now that Summer is here I personally am getting increasingly excited about Analytics Demystified’s upcoming ACCELERATE event in Columbus, Ohio September 26th. This year we will be at Columbus’s Center ... read more »

Help me welcome our newest Demystifier, Tim Wilson!
By on June 21, 2013

I am delighted to announce that Analytics Demystified has grown our analysis group again, this time adding a long-time friend of the firm and extraordinary Web Analytics Wednesday coordinator, Tim ... read more »

Welcome Josh West, Adobe, and Google!
By on April 9, 2013

I am delighted to announce three big additions to the Analytics Demystified family today! The first is our newest Partner and lead for tag management, platforms, and technology, Mr. Josh ... read more »

New White Paper on Tag Management from Demystified!
By on March 13, 2013

Lately it seems like nearly every conversation I have with a client or prospect touches on Tag Management Systems (TMS). If it’s not a client or prospect, it’s a Venture ... read more »