Adam Greco BLOG

Senior Partner

Using UTM Campaign Parameters in Adobe Analytics
Using UTM Campaign Parameters in Adobe Analytics
By on May 9, 2016

One of the primary use cases for digital analytics tools like Adobe Analytics and Google Analytics (GA) is the ability to track external campaign referrals and see their impact on KPI’s. ... read more »

Report Suite Inconsistency [Adobe Analytics]
By on May 2, 2016

In my last post about Virtual Report Suites, I discussed some of the pros and cons of consolidating an Adobe Analytics implementation with multiple report suites into one combined report ... read more »

Virtual Report Suites [Adobe Analytics]
By on April 27, 2016

Recently, Adobe provided an Adobe Analytics update that includes a cool new feature called “Virtual Report Suites.” Virtual Report Suites are an exciting new way to segment your Adobe Analytics ... read more »

Using Custom Variables vs. Segmentation [Adobe Analytics]
By on February 18, 2016

As I work with and train clients to use Adobe Analytics, sometimes I encounter confusion around custom variables and segmentation. Both of these Adobe Analytics features are used to segment ... read more »

When to Tweak Report Suites and When to Start Anew
By on December 14, 2015

As someone who has made a living auditing, fixing and improving Adobe Analytics implementations, there are a few questions related to this that I receive all of the time. One ... read more »

Cart Conversion by Product Price
By on December 7, 2015

Back in 2010, I wrote about a way to see how much money website visitors were adding to the shopping cart so that amount could be compared to the amount ... read more »

Average Internal Search Position Clicked
By on December 1, 2015

A few years ago, I wrote an extensive post describing how to track internal search position clicks to see which internal search positions visitors tend to click on. That post showed ... read more »

Using Cohort Analysis in Adobe Analytics
By on November 23, 2015

With the latest release of Adobe Analytics, the Analysis Workspace interface now provides a way to conduct cohort analyses. The new Cohort Analysis borrows from an existing one that Adobe had ... read more »

Sharing Calculated Metrics in Adobe Analytics
By on November 17, 2015

Over the past year, Adobe Analytics users have noticed that the product has moved to a different model for accessing/editing/creating analytics components such as Calculated Metrics, Segments, etc… In this ... read more »

Creating Weighted Metrics Using the Percentile Function
By on October 26, 2015

When using Adobe Analytics, one of the things that has been a bit annoying historically is that when you sort by a calculated metric, you often see really high percentages ... read more »