Adam Greco BLOG

Senior Partner

Tracking Every Link
Tracking Every Link
By on February 21, 2017

Recently, I gave a presentation in which I posited that tracking every single hyperlink on a web page is not what digital analytics is all about. I argued that looking ... read more »

Before/After Sequence Segmentation
By on January 25, 2017

One of the more difficult types of analyses to conduct in the digital world is an analysis that looks at what visitors did before or after actions on a website or ... read more »

Analysis Workspace – The Future is Here
By on October 24, 2016

One of the great things about Analysis Workspace is that it begs you to keep driving deeper and deeper into analysis in ways that the traditional Adobe Analytics reports do ... read more »

Analysis Workspace Fallout Reports
By on October 21, 2016

Yesterday, the Adobe Analytics team added a lot of cool new functionality related to Analysis Workspace. One of these additions was the addition of a Fallout visualization, which was previously ... read more »

Pricing State
By on September 27, 2016

If you are an online retailer, there are situations in which you will offer your products in various pricing states. For example, there may be some products that are on ... read more »

Trending Path Reports
By on September 13, 2016

While using Adobe Analytics, there will be times when you want to see how often visitors go from Page A to Page B to Page C, etc. This is easy ... read more »

Different Flavors of Success Events (Part 2)
By on September 7, 2016

Last week, I covered some of the cool new Success Event allocation features available in Adobe Analytics. These new allocations allow you to create different flavors of Success Events for ... read more »

Different Flavors of Success Events (Part 1)
By on August 30, 2016

Recently, the Adobe Analytics product team made some enhancement to how metrics (Success Events) can be allocated using the Calculated Metric Builder. I have noticed that many people have not ... read more »

Scatter Plots in Analysis Workspace
By on August 24, 2016

Last week, I wrote about how to use the new Venn Diagram visualization in Analysis Workspace. Now I will discuss another new Analysis Workspace visualization – the Scatter Plot. This ... read more »

Venn Diagram in Analysis Workspace
By on August 17, 2016

If you are an Adobe Analytics customer, you have probably noticed that they have been tearing it up lately when it comes to Analysis Workspace. There has been a lot ... read more »