When you're wrong, you're wrong …
I saw today that despite my dire prediction that Google Analytics would put tremendous downward pressure on John Marshall’s ClickTracks, I was wrong. According to MediaPost, ClickTracks revenues were up 83 percent over Q1 2005 and up 22 percent over Q4 2005.
Honestly I don’t mind having been wrong about this one. Despite the fact that I couldn’t have predicted the funny way that Google ended up rolling out Google Analytics, and the fact that I did accurately predict that service issues would be a major issue (they are by many accounts, only mitigated by the fact that many people are still waiting for access to the system), I’m positively gassed to see that ClickTracks is growing for two reasons:
- This is published “proof positive” that the analytics market is continuing to grow and that large numbers of new companies are getting interested in web analytics (which for me isn’t a bad thing since every new web analyst needs a good book to read, right?)
- There are few people in our industry more likeable than John Marshall and so I’m happy that he’s experiencing this success!
Anyway, congrats to John and his team (especially Dr. Stephen Turner who was sick but I hope is recovering nicely now …)