Analytics Demystified and Aquent
On Thursday I was extremely happy to announce Analytics Demystified’s first partnership. We are officially teaming up with Aquent, the world’s largest marketing staffing firm, to provide an innovative “strategy plus staffing” offering built around my experience in the field.
Aquent is an amazing company and were the sponsors for my AMA webcast back in March that was the largest such event in AMA history.
Aquent and Analytics Demystified will be working together to provide end-to-end strategic web analytics consulting services. Analytics Demystified is focused on providing strategic guidance covering the process of “doing” web analytics successfully; Aquent has the proven ability to place great consultants who can then be converted to full-time employees.
This combined offering is GREAT because it allows me to stay well-connected to client organizations as their understanding and use of web analytics processes matures, kind of like having Eric T. Peterson as a senior member of your staff helping provide direction as necessary. The partnership allows Analytics Demystified to scale more efficiently while helping a significantly greater number of clients than I could otherwise.
Oh, this partnership also allows me to work more closely with Nina Eigerman, a member of Analytics Demystified’s Board of Advisors, who has been a huge help to me personally as I’ve put the company together (thanks Nina!) I’m hoping someday Nina will introduce me to her friend shown in this picture.
If you have any questions about how the Analytics Demystified/Aquent partnership could benefit your organization, especially if you’re looking to ramp up your analytics expertise and staffing, please don’t hesitate to email me or call me directly at (503) 282-2601.