Vote Lovett for the WAA Board of Directors
Being a change agent for web analytics requires taking calculated risks, standing up for what you believe, and working diligently to make our industry stronger. I left my job at Forrester Research in part to become a change agent for web analytics and my bid for a seat on the WAA board of directors is the next big step in my journey. But, this quest I cannot fulfill alone – I need your vote. I’ve never run for elected office before so to illustrate my conviction, I borrow words from John F. Kennedy’s 1960 presidential nomination speech and added a few of my own…
“With a deep sense of duty and high resolve, I accept your nomination.” I’ve stated several times before that there is no industry better than web analytics. Our colleagues within web analytics – the practitioners, the vendors, the leaders and gurus – are by and large friendly, approachable, and always willing to lend a hand. It makes working within analytics gratifying and fun. My hope is to elevate these positive attributes of our industry by aligning under the professional organization that we can call our own.
“The times are too grave, the challenge too urgent, and the stakes too high…”
Despite my positivism, we are facing turbulent times as an industry. We need to strengthen our association at a global scale to ensure that we speak with a common voice in all countries and in all languages to distinguish the Web Analytics Association as the undisputed resource for education, standards, research, and advocacy.
“…if we open a quarrel between the present and the past, we shall be in danger of losing the future.” It has recently come to my attention, despite proof from some members that not everyone receives value from the WAA. If elected to the Web Analytics Association board I will dedicate my term to proving the value of our association to members at every level, from student to vendor to advanced consultant. If we cannot recognize our own value, how then can we expect outsiders to accept our mission with the credibility and respect it deserves?
“I believe the times demand new invention, innovation, imagination, decision.” Those of you who know me recognize that I am not one to dwell on the mistakes of our past. Instead, I look to the future to determine how we can improve our situation and our position within the industry. These are exciting times for web analytics but times that will regale us to obscurity if we fail to demonstrate our vision through genuine contributions. We must think differently about how measurement technologies can be applied to today’s challenges and illustrate how the WAA is defining these efforts by taking a decisive leadership stand.
“This is a platform on which I can run with enthusiasm and conviction.”
It is this industry, its people and our collective challenges that I want to champion as a representative of the Web Analytics Association. I’ve stated my intentions on the WAA web site, but will reiterate the most important. It’s time to stop making excuses and start delivering value to the members of the WAA. A vote for me will get you a dedicated evangelist who is willing to shoulder the burden of hard work and diligence that’s required to orchestrate change in this industry.
I welcome your thoughts and comments about how to improve our industry and will guarantee an open mind throughout my tenure on the Web Analytics Association board of directors if elected. Thanks for reading, Now Get Out And Vote!!