Podcast #070: The Case for Customer Lifetime Value with Dr. Peter Fader
Dr. Peter Fader is a long-time “friend of the digital analytics industry” for good reason — he is a long-standing advocate for the practical application of data! In this episode of the Digital Analytics Power Hour, we chatted with Dr. Fader about his efforts to get companies to be “customer-centric,” but not in the way that that term often gets interpreted. His focus on customer-centricity means treating customers differently based on their long-term value to the company. It’s an engaging and informative discussion about an approach that makes a lot of sense, but that only a small fraction of organizations seem to embrace. For complete show notes, links, and a transcript, visit the show page. Listen to the show below, on the show page, or in your favorite podcast app.