Free white paper on the Web Site Optimization Ecosystem
I’m happy to say that my full-length white paper on the Web Site Optimization Ecosystem is now available from the fine folks at ForeSee Results (registration required for download.) I’ve been talking about the Ecosystem as a component of Web Analytics 2.0 for quite some time now and I believe this white paper does a good job of outlining:
- The relationship between purely quantitative web analytics systems and more qualitative inputs such as those available via Voice of Customer (VOC) and Customer Experience Management (CEM) systems.
- The necessity for all three measurement systems to create a truly robust visitor analysis environment.
- The relationship between these measurement technologies and the “action” systems designed to support multivariate testing, behavioral targeting, and ultimately personalization.
Lee, Larry, and the entire team at ForeSee were great to work with on this document and I think some of the customer examples I discuss in the white paper are testament to the great work that companies are doing when combining web analytic and VOC data.