As the cookie crumbles …
Apparently MediaPost got it wrong last week when they reported what the IAB had to say about cookie blocking and the numbers used were “not correct at all” (according to IAB CEO Greg Stuart.)
Some days I wish I were still an industry analyst. In this case, I’m sure I would just pick up the phone, call someone in New York and say, “What the hell is going on?” Alas, no such luck so, like you dear reader, I’m forced to sit and wonder exactly what this means. I mean, the IAB would have little motivation to report that cookie deletion, especially third-party cookie deletion, was actually worse than had been reported …
Or would they?
Either way, I’m sure the explanation for this kerfuffle is both hilarious and forthcoming. Plus, I finally get to write a pithy headine for a weblog post — hurrah!