Are you an experienced business manager who knows web analytics?
If so, your dream job just happens to be posted on my premium job board! The posting is calling for a “Director Web Analytics” but after talking to the VP of Global Marketing and Director of Web Marketing at this unnamed company I can tell you that this job is a whole lot more than that. Just have a look at the RELEVANT EXPERIENCE section of the posting and you’ll see what I mean … to get this job you’ll need to have a ton of experience, but man oh man, the things you’re going to get to do!
I can’t name the company but I was really impressed with their attitude towards online marketing: They focus on web marketing FIRST and back up to offline marketing secondarily. The successful candidate will play a huge role in how the company spends money and this role will have direct access to the CEO. This is a high-profile position to be sure.
When I asked about how they’re already set up for web analytics I was surprised by what I heard. This company is absolutely doing it right in the B2B space — they have their analytics integrated with their marketing automation system and SalesForce.com such that they’re able to generate a weekly dashboard reporting against the on-site activity of a group of “watch list” companies. Their sales staff rely on these dashboards to make key decisions about prospect status and complex RFP processes. This process alone has helped the company generate a nine-figure sales funnel, which has in turn ensured that when the VP of Global Marketing goes asking for money for projects, he never hears the word “no.”
This company is doing predictive marketing based on their web analytics data. How often do you hear that?
When I commented that they sound like they’ve got everything pretty much dialed-in and asked what the new hire will be responsible for, they indicated that it’s all about “Web 2.0” at this point. They need a forward-thinking strategic player who can help them bring emerging Internet technology into the B2B marketplace. It took their competition three years to catch on to their investment in PPC marketing, and now they want to create a similar gap based on podcasts, vidcasts, mobile marketing, RSS, etc.
The candidate who gets the job will manage a big outside design and development agency, the company that manages their SEO/SEM strategy, an internal web analyst and will support marketing around the world. The job is in Baltimore, MD and they are willing to relocate the right person.