Now that Omniture’s Q3 earnings are public that I sort of felt like I needed to apologize to the company or at least recognize that they did a good job last quarter leading into their sale to Adobe Systems. Despite what I had heard from multiple sources their earnings announcement was right in line with guidance. Congratulations to the entire Omniture and Adobe team!

It still leaves me scratching my head about the deal since the synergies are less obvious to me than they clearly are to Adobe and Omniture’s management and shareholders, but hey, with the sheer number of changes occurring in the industry right now who knows what might actually work. Hell, based on what I’m hearing about the Google Analytics announcement next Tuesday, it’s going to look like a great time to be focusing on something other than competing with Google Analytics …

I’m going to get to spend time with many of their largest customers next week so I suspect I’ll hear a great deal more about how this sale is being met by HBX customers, Visual Sciences customers, and those folks who have a tremendous amount invested in the SiteCatalyst line of products. If you’re an Omniture customer going to Emetrics next week and have an opinion you’d like to share please reach out to me directly and we’ll arrange some time to chat.

Again, congratulations to Josh James and all of the OMTR shareholders on what is increasingly looking like a great deal for all involved.