Zurich Adobe Analytics Top Gun Class – November 3rd
In partnership with my friends in Zurich at Unic (www.unic.com), I will be conducting my popular advanced Adobe Analytics “Top Gun” class in Switzerland this November. For those of you unfamiliar with my class, it is a one day crash course on how Adobe Analytics works behind the scenes based upon my Adobe Analytics book. This class is not geared for daily Adobe Analytics end-users, but rather for those who administer Adobe Analytics at their organization or developers who want to understand why they are being told to implement things in Adobe Analytics. The class goes deep into the Adobe Analytics product, exploring all of its features from variables to Merchandising to importing offline metrics. The primary objective of the class is to teach participants how to translate every day business questions into Adobe Analytics implementation steps. For example, if your boss tells you that they want to track website visitor engagement using Adobe Analytics, would you know how to do that? While the class doesn’t get into all of the coding aspects, it will teach you which product features and functions you can bring to bear to create reports answering any question you may get from business stakeholders. It will also allow you and your developers to have a common language and understanding of the Adobe Analytics product so that you can expedite getting the data you need to answer business questions.
Here are some quotes from past class attendees:
This class will be held at the Unic office in Zurich, Switzerland on November 3rd, 2016. Here is a link with more information and the signup form: https://www.eventbrite.com/e/analytics-demystified-adobe-analytics-top-gun-training-class-tickets-27292315049