London “Top Gun” Adobe Analytics Class
This March, I will once again be visiting the UK, and as I always try to do, I am offering my Adobe Analytics “Top Gun” class. This class is meant for individuals who are serious about understanding how all of the features of Adobe Analytics can be used to maximize an implementation. This class does not cover the end-user interface (how to login, run reports, etc…), but rather, goes deep into the core elements of the product including eVars, sProps, merchandising, etc.
The morning of the class covers the core product features and includes most of what is found in the first section of my Adobe Analytics book. The afternoon portion of the class covers real-world examples of ways that you can manipulate Adobe Analytics to produce advanced reports that answer tough business questions. These examples come from the hundreds of Adobe Analytics implementations I have been part of while working at Omniture and in my consulting practice. Over the years, I have hosted this class at least fifty times and each participant has told me that they walked out knowing infinitely more about Adobe Analytics than when they arrived.
The ideal class participant is someone who runs Adobe Analytics at their organization (or helps clients as part of an agency). Some technical implementors (tagging folks) have also enjoyed the class so they can understand why they are being asked to do things. The class will teach you how to implement Adobe Analytics, how to work with your developers to optimize your implementation and how to get the most amount of data and analysis with the least amount of tagging. You can read past reviews of this class on my LinkedIn profile.
Thanks to the generosity of my friends at Tesco, the class will be held at a Tesco office in central London on March 15th. Class size is limited to twenty attendees, so if you are interested, I suggest that you register sooner, rather than later. To see more details, pricing and registration, please click here.
I hope to see you at the class! Thanks!