Yearly Archives: 2017
Star of the Show: Adobe Announces Launch at Summit 2017 March 28, 2017 Adobe Analytics

If you attended the Adobe Summit last week and are anything like me, a second year in Las Vegas did nothing to cure the longing I felt last year for ...... Continue »

Podcast #059: Display Ads and Ad Fraud with John Nardone March 28, 2017 Digital Analytics Community

In the latest episode of the Digital Analytics Power Hour, we sat down with John Nardone of Flashtalking to talk about display advertising. I had never met John, and I pretty freely ...... Continue »

Alarmduck – The Data Anomaly Slack App for Adobe Analytics March 21, 2017 Adobe Analytics

One of the most difficult parts of managing an Adobe Analytics implementation is uncovering data anomalies. For years, Adobe Analytics has offered an Alerts feature to try and address this, ...... Continue »

Introducing, MiaProva – an Optimization Management Platform! March 20, 2017 Testing and Optimization

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ...... Continue »

Podcast #058: Analytics in Agile Organizations with Simo Ahava March 14, 2017 Analysis

The latest episode of the Digital Analytics Power Hour podcast is now live. Michael and I sat down with Simo Ahava from Reaktor to chat about a topic that he’s ...... Continue »

Catch Me If You Can! March 14, 2017 Adobe Analytics

Being a Chicagoan, I tend to hibernate in the winter when it is too cold to go outside, but as Spring arrives, I will be hitting the road and getting ...... Continue »

3-Day Training: R & Statistics for the Digital Analyst – June 13-15 (Columbus, OH) March 8, 2017 Analysis

One challenge I found over the course of last year as I worked to learn R and learn how to apply statistics in a meaningful way to digital analytics data ...... Continue »

2017 Adobe Analytics “Top Gun” Class – May 2017 (Chicago) March 8, 2017 Adobe Analytics

Back by popular demand, it is once again time for my annual Adobe Analytics “Top Gun” class! This May 17th (note: originally the date was June 19th, but had to ...... Continue »

Inter-Site Pathing March 6, 2017 Adobe Analytics

Some of my clients have many websites that they track with Adobe Analytics. Normally, this is done by having a different Report Suite for each site and then a Global ...... Continue »

Podcast #057: Open Data with Brett Hurt and Jon Loyens February 28, 2017 Featured

If you combine knowledge management and data management, and then you layer on the ability to actually manage the result similar to how Github gets used to privately and publicly manage software, ...... Continue »