Yearly Archives: 2017
NPS in Adobe Analytics November 6, 2017 Adobe Analytics

Most websites have specific conversion goals they are attempting to achieve. If you manage a retail site, it may be orders and revenue. Conversely, if you don’t sell products, you ...... Continue »

Simple and oh so very sweet October 26, 2017 Featured

Informatica is a very large B2B company and one of the most successful players in the data management market.  Informatica also has an impressive testing and optimization program and they make heavy ...... Continue »

Podcast #074: The Google Cloud Platform October 24, 2017 General

On the latest episode of the Digital Analytics Power Hour, we discussed a couple (or countless) products/platforms (PaaS — Platforms as a Service! Who knew that was a thing?!) from ...... Continue »

My First MeasureCamp! October 23, 2017 Featured

Last Saturday, I attended my first MeasureCamp! It was the inaugural MeasureCamp for Brussels and it had about 150 people there and those people came from as far away as ...... Continue »

With Adobe Target, it is all about the Profile October 23, 2017 Testing and Optimization

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ...... Continue »

Minneapolis Adobe Analytics “Top Gun” Class – 12/7/17 October 20, 2017 Adobe Analytics

Due to a special request, I will be doing an unexpected/unplanned Adobe Analytics “Top Gun” class in Minneapolis, MN on December 7th. To register, click here. For those of you unfamiliar ...... Continue »

Podcast #073: When the Analyst Goes Independent October 10, 2017 General

Do you have a spare shingle lying around? Have you been thinking about painting, “Analyst for Hire – Will Work for Cookies” on it and hanging it up on your ...... Continue »

Digital Analytics Hub – Conference Recap October 5, 2017 Conferences/Community

I’m back at my desk from the Digital Analytics Hub in the Big Easy and I’m feeling fresh and fired up about Digital Analytics. It may sound like a cliche, ...... Continue »

MeasureCamp Brussels!! October 4, 2017 Conferences/Community

For years I have been trying to get to a MeasureCamp event, but my timing in Europe has always been a bit off.  For those not familiar with MeasureCamp, it ...... Continue »

Oct. 25th: 1-Day Workshop in San Francisco – Intro to R for the Digital Analyst October 4, 2017 Analysis

I’ll be conducting a small (up to 8 students) hands-on workshop that is an introduction to R for the digital analyst in San Francisco on Wednesday, October 25th. If you are ...... Continue »