Yearly Archives: 2016
India Adobe Analytics “Top Gun” Classes December 14, 2016 Adobe Analytics

Over the years, I have received countless messages (primarily via LinkedIn), from folks in India who want to learn more about Adobe Analytics. These messages have been detailed questions about ...... Continue »

Disseminating Digital Data: Why A One Size Fits All Model Doesn’t Work December 8, 2016 Analysis

[Shared by Nancy Koons, Digital Analytics Consultant, Team Demystified …] One of the things I love about working with the folks at Demystified are the conversations about analytics that often spring ...... Continue »

Comparing Adobe and Google Analytics (with R) November 22, 2016 General

Raise your hand if you’re running Adobe Analytics on your site. Okay, now keep your hands up if you also are running Google Analytics. Wow. Not very many hands went down ...... Continue »

How Often Should You Revisit Your KPIs? November 6, 2016 Analysis

The need to define your Key Performance Indicators is an old, tired concept. Been there, done that, we get it.* But how many of us think about the need to revisit those ...... Continue »

Getting A Cross-Device View of the User is a Behavior Problem, Not A Technology Problem November 3, 2016 General

This post was inspired by a recent conversation on Measure Slack, where Andrew Richardson posed the question: One discussed shift is the desire businesses have to understand a customer along their ...... Continue »

Analysis Workspace – The Future is Here October 24, 2016 Adobe Analytics

One of the great things about Analysis Workspace is that it begs you to keep driving deeper and deeper into analysis in ways that the traditional Adobe Analytics reports do ...... Continue »

Analysis Workspace Fallout Reports October 21, 2016 Adobe Analytics

Yesterday, the Adobe Analytics team added a lot of cool new functionality related to Analysis Workspace. One of these additions was the addition of a Fallout visualization, which was previously ...... Continue »

What Analysts Can Learn About Presentation From Group Fitness Instructors October 20, 2016 Presentation

In my (vast amounts of) free time, I am a Les Mills group fitness instructor for BodyPump (weight training), RPM (indoor cycling) and CXWORX (functional core training.) While analytics and ...... Continue »

What our folks like about Team Demystified October 17, 2016 Team Demystified

Recently at an offsite meeting I had the chance to chat with most of our Team Demystified contractors about the Team model and how it differs from the direct or agency work ...... Continue »

The Team Demystified Blog October 14, 2016 General

Welcome to the Team Demystified blog! Our team of experience contractors will be sharing their insights and observations about the ground-level work they do with our clients around the globe ...... Continue »